Iconic Marketing
Our vision is about artfully uniting extraordinary properties with extraordinary lives. This video explores the evolution of the extraordinary qualities that set our brand apart along with some interesting global statistics, which combined reinforce the marketing strategies that we employ to help us maintain our leadership role in the luxury real estate marketplace.
The Sotheby’s International Realty® brand’s rich history goes back to 1744, when the venerable Sotheby’s Auction House was established. The Auction House founded the Sotheby’s International Realty® brand in 1976 with the purpose to artfully unite extraordinary properties with extraordinary lives – to service the real estate needs of the most prestigious clientele in the world.
Combining the world’s most prestigious real estate brand with local market knowledge and specialized marketing expertise, Sotheby’s International Realty Canada is the leading real estate sales and marketing company for the country’s most exceptional properties.
We are the only real estate company in Canada to deliver over 700 million annual online impressions in an era where close to 92% of homebuyers are using the Internet in their real estate search. We are the only real estate company to have exclusive relationships with local, national and international publications such as NewYorkTimes.com and The Robb Report, which are otherwise prohibitive for many of our clients and other real estate companies to advertise in.
In addition to offering basic marketing services available through other real estate companies, Sotheby’s International Realty Canada will build a customized marketing plan for your home that is tailored to reach the most relevant and qualified real estate buyers through online, social media, mobile, print and traditional marketing.
With offices in over 25 residential and resort markets nationwide, our professional associates provide the highest calibre of real estate service, unrivalled local and international marketing solutions, and a global affiliate sales network of close to 670 offices and 13,000 plus sales associates in 49 countries to manage the real estate portfolios of discerning clients from around the world.
At Sotheby’s International Realty Canada, we welcome clients locally and from around the world. We have agents specialized in assisting international real estate clients, whether they are moving to Canada or investing from abroad, and can offer their services in dozens of languages. Our commitment to our clients is simple: we do more to market your home and to service your real estate needs than any other company.